FROMM.

The Shurouq Collection was born out of a collaboration and co-design
relationship developed throughout 2021 with the company FROMM.,
based in Qatar, which has established a close collaboration with Italy from the very beginning. This first FROMM. Collection emerged from a co-design and coaching process that began in November 2021 in Doha, under the guidance and Design Management of Matteo. Local designers, in collaboration with the FROMM. team, developed the initial concepts. In January 2022, back in Italy, the supplier research phase and the beginning of prototyping and then production in the Brianza area commenced, closely followed step by step by Matteo and Laura. As result of this collaboration FROMM. is now the leading furniture design company in Qatar.

Our studio keeps collaborating with FROMM. to this day, with new projects.

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Client: FROMM.